![]() It is also one defining factor that decides the fate of the company's sales efforts. Lead Qualification is one of the biggest challenges for any company. What worked here was the element of fun and wit. The campaign was one-of-its-kind and gained crazy attention with 50% of users re-engagement. Any user Who texted the channel on Messenger received witty answers in the voice of Albert Einstein. In 2017 the channel launched a new show ‘Genius’, an anthology about Albert Einstein.įor promoting the show and creating awareness among the audience, the channel opted for some fun conversational marketing through Facebook messenger. Their sheer passion for the planet is expressed through each of their shows. National Geographic is a holy space for anyone passionate about science, exploration, and adventure. With conversational marketing, Lyft has made all its services a part of the consumers’ lifestyle. Lyft has made requesting a ride something more than just availing a service. After you request a ride the chatbot will also notify you about the status of your ride and the details of the driver on whichever app you are on. This is an attempt by the company to make a booking super duper easy for everyone. So in case you are currently using your phone, you can just type Lyft in a chat channel and you will be able to avail the ETA, vehicles, and fares. Lyft took this very quality of theirs to another level with their customer service chatbots posted on various channels including Facebook messenger Slack Amazon echo X etc. All thanks to their incredible customer service. The brand is appreciated by everyone in the US. The company stands for some incredible causes like carbon emission reduction, etc. Lyft is an American company that offers Vehicles for hire, commute, and food delivery. Once the prospect witnesses the beauty of the products, he/she will be easily tempted into hitting the buy button. The campaign is not just fun and sleek but also extremely compelling. The bot then streamlines the thread so that the prospect can directly buy the products. The user just has to upload her selfie and apply different products to the picture. This AI-powered Facebook Bot lets the prospects try on the makeup. Sephora recently leveled up its marketing game with its Virtual Artist. This French multinational chain of cosmetics and beauty care products is every makeup enthusiast’s favorite.Ī huge chunk of its credits goes to the exceptional marketing campaigns by its team. These companies have effectively implemented conversational marketing at various stages of their marketing funnel and created a customer experience that matches their brand’s message. ![]() We’ve scoured the internet for the best conversational marketing examples and ended up with 10 brands. ![]() 10 Brilliant Examples Of Conversational Marketing In this article, we show you 10 brands that got the best out of conversational marketing and explain just what they did so well.īy the end of this article, you’ll know just what to look out for when planning your conversational marketing strategy. If you don’t know what sort of experience to aim for, you could end up with frustrated customers. That’s exactly what conversational marketing can do for you.Ĭonversational marketing is versatile and can be implemented at various stages of your marketing funnel.īut even with all this flexibility, getting the formula right is a little tricky. This form of marketing is quick, direct, one-to-one, and highly effective.Ĩ2% of consumers see getting an immediate response as very important when they have a question. Through tools like targeted marketing, live chat, AI, and chatbots, conversational marketing talks to the customer in real-time, ensuring that customers don’t have to wait around for a response after they’ve filled out a contact form. Conversational Marketing is one of the best ways to move your prospects down the marketing funnel and convert them into customers - fast.
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